Amazon Prime’s Big Deal Days begin next week, and we’re noticing some brands already attempting to get ahead of their competitors! During July’s Prime Day, Home & Kitchen, Clothing, Shoes, & Jewelry, and Beauty & Personal Care emerged as the top-selling categories. As we head into the next Prime Event, let’s take a look at some of the brands in those categories that are ramping up their strategies early on. 

We’ve seen brands try to seed demand prior to tentpole events by increasing their Paid SOV, offering extreme discounts, or a combination of both. Let’s browse some of the brands executing these strategies using our Amazon Brand Leaderboard.

Home & Kitchen > Kitchen & Dining

By Price Change

• KitchenAid: -22.9% Price Change
• DISCOUNT PROMOS: -12.74% Price Change
• Black + Decker: -4.89% Price Change

By Paid SOV Change

• KitchenAid: 0.15% Paid SOV Increase
• Cuisinart: 0.14% Paid SOV Increase
• Stanley: 0.12% Paid SOV Increase

Clothing, Shoes & Jewelry > Women’s Clothing > Sweaters

By Price Change

• Newchoice: -12.50% Price Change
• Zaful: -5.77% Price Change
• Satuun: -4.73% Price Change

By Paid SOV Change

• MEROKEETY: 1.77% Paid SOV Increase
• The Drop: 0.66% Paid SOV Increase
• PRETTYGARDEN: 0.34% Paid SOV Increase

Beauty & Personal Care > Makeup

By Price Change

• Wet’N’Wild: -9.13% Price Change
• Lancome Paris: -8.62% Price Change
• Physician’s Formula: -5.61% Price Change

By Paid SOV Change

• L’Oreal Paris: 0.86% Paid SOV Increase
• Lancome Paris: 0.31% Paid SOV Increase
• Laura Geller New York: 0.20% Paid SOV Increase

The days leading up to tentpole events are arguably the most critical. While these brands are ramping up strategies early on, much can still change! Stay tuned for all Prime Big Deals Day updates via our blog, and head over to the free Amazon Leaderboard to see where your brand currently stands in the ranks.