Making strategic adjustments around your eCommerce operations and marketing need to reflect trends both within your own data, along with the market at large. When it comes to that wider view, shopping data detailing online consumer behavior and changes in competitor tactics from 2022 gives you the most actionable clues about how to optimize your approach in 2023. 

In this webinar, Momentum Commerce and GrowByData will take a deep dive into Amazon and Google data from this past year – the main corridors through which buyers research and ultimately buy products online. Attendees will get details around exclusive, new shopping data indicating the most critical search and share of voice trends from this past holiday season, year-over-year changes, and actionable advice on strategic considerations as 2023 kicks into gear.

What You’ll Learn

This discussion will cover a range of important questions brands should consider in 2023 across Amazon, Google Shopping and the larger digital retail ecosystem:

• Determining Market Trajectory: Is your brand overperforming or underperforming the larger market?
• Appraising the Competitive Landscape: Who are category leaders on Amazon? Is that landscape similar or different on Google Shopping?
• Creating Realistic Growth Plans: What is it reasonably going to take in order to outflank a competitor on paid or organic search?
• Gauging 2022 Holiday Performance: Were your discounts more or less aggressive than your competitors? Did your marketing investments translate into a higher share of voice?

We’ll also devote a good portion of the webinar to attendee questions!

Webinar Details

• Date: Tuesday, February 7th 2023
• Time: 1:00 – 2:00pm ET

About the Presenters

Prasanna Dhungel, Managing Partner, GrowByData

Prasanna has a diverse background across geographies and industries. He received his BS with Honors from Cornell University, MEng from Princeton University, and an MBA from Kellogg School of Management. Prasanna brings two decades of experience running global data businesses and advising executives, board members and investors on data-driven growth. He has supported product at Valence Health and D2Hawkeye, and advised Gates Foundation, Athena Health and Apellis Pharma. In addition, he sits on the board of Clinic One, a preventative healthcare center and has advised private equity firms such as Bessemer Venture Partners and Welsh Carson Anderson & Stowe. He is originally from Kathmandu and currently resides in Boston.

Andrew Waber, Director of Marketing, Momentum Commerce

Andrew has spent the past decade of his career within the advertising technology and eCommerce industries, including positions at Salsify, Teikametrics, Nanigans, and Chitika. What excites him is the ability to illuminate trends in the market that speak to the specific, evolving challenges brands face across the ecommerce landscape. After growing up just outside of Philadelphia, Andrew moved to the Boston area to attend Bentley University and now resides in Natick, Massachusetts.