In the fast-moving world of Amazon commerce, strategic decisions demand precision. Whether you’re evaluating market position, analyzing competitors, or building investment cases, having the right data at your fingertips isn’t just helpful—it’s mission-critical. That’s why we built the Brand Overview tool in Velocity by Momentum Commerce.

Expand the embedded demo below, and explore a full demo of Brand Overview in Velocity!

This data powerhouse delivers an instant, comprehensive view of any brand’s Amazon performance—from category leaders to emerging challengers. We surface the metrics that drive strategic decisions: revenue trajectories, brand equity signals, pricing strategies, portfolio composition, and market penetration data.

It’s a strategic launchpad for:

• Deep competitive intelligence and performance benchmarking
• Identifying category movers and revenue-driving ASINs
• Quantifying market share and growth vectors
• Powering high-stakes meetings and investment strategies

Let’s walk through what the tool delivers and how it works.

A Strategic Snapshot of Any Brand

Enter any brand name into the Brand Overview dashboard and watch as our proprietary Amazon sales estimation engine instantly generates a comprehensive business profile backed by real-time data.

For example, when searching for Thorne (a fast-growing supplement brand) the data shows:

• Estimated annual sales: $145.8M (+158% YoY)
• Most recent monthly sales: $14.8M (+41.5% YoY)
• Average price: $30
• Branded search volume: 5M searches annually (+82% YoY)
• ASIN count: Total products listed and “Pareto ASINs” (top 80% of revenue)
  

Export your insights instantly or transform them into dynamic visualizations. Say goodbye to platform-hopping and manual data aggregation.

Know the Brand’s Category Footprint

Dive deep into granular category performance metrics to understand exactly how brands compete across their portfolio.

Thorne, for example, plays in Creatine, Multivitamins, and Prenatal Supplements. For each subcategory, Velocity shows:

• Market share and how it’s trending over time
• Category growth rates and revenue totals
• Entry points for further research via our Category Insights page
  

It’s your strategic radar for identifying market strengths, growth trajectories, and competitive vulnerabilities.

Go Deep on Product Strategy

Unlock a complete ranked product catalog that dissects performance down to the ASIN level. Each product entry reveals:

• Sales revenue (monthly and trailing 12 months)
• Price point
• Number of reviews
• Average star rating
• Best Seller Rank (BSR)
  

Consider Thorne’s portfolio dynamics: Their Creatine supplement commands $3.5M/month—representing nearly 25% of total revenue. Yet this category leader has built a robust multi-product engine, with significant growth across multivitamins and prenatal lines.

See Which Keywords Drive Traffic

Decode the search strategy driving brand success with comprehensive organic and paid keyword intelligence.

Velocity shows both:

• Branded terms (e.g., “thorne supplements”)
• High-impact non-branded terms (e.g., “NAC”, “creatine”, “prenatal vitamins”)
  

For each term, you can analyze where a brand wins organically, where it invests in ads, and how that shifts over time. This helps sharpen your paid search strategy or spot potential gaps in your own brand’s presence.

Unlimited Competitive Teardowns

Welcome to unrestricted competitive intelligence. Every brand. Every category. No limits.

From the Brand Overview page, you can:

• Assess a brand’s sales trends
• Understand category penetration
• Identify hero ASINs
• Spot advertising priorities
• Benchmark branded search volume
  

From board presentations to campaign strategy to M&A evaluation, Velocity delivers the strategic intelligence that drives winning decisions.

How Velocity Compares to Other Tools

While tools like Profitero, Stackline, and Helium 10 offer partial visibility into Amazon performance, Velocity by Momentum Commerce stands apart. We’ve built a strategic command center for brand leaders who demand complete market visibility and actionable competitive intelligence. Our intuitive interface and unrestricted competitive access empower truly data-driven decision-making at scale.

See It in Action

Ready to transform your Amazon strategy with data-driven precision?

Try our free Velocity tools now and see how your brand stacks up on Amazon.

Want to go deeper? Check out:

• Category Insights: Market Trends & Search Behavior
  
• Brand Insights: Competitive Benchmarking That Goes Deeper

Power your next strategic move with enterprise-grade Amazon intelligence — all in one platform.

Velocity by Momentum Commerce is the premier strategic intelligence platform built for leaders committed to Amazon marketplace dominance. Let’s accelerate your success.