Winning on Amazon isn’t just about tracking your sales—it’s about understanding how you stack up against your competitors. Without visibility into competitor performance, pricing strategies, and advertising effectiveness, you’re navigating a critical marketplace blindly.

This is exactly why we built the Brand Insights tool within Velocity. Brand Insights gives ecommerce leaders instant, actionable competitive benchmarking—so you can strategically defend and expand your market share.

Expand the embedded demo below, and explore a full demo of Brand Insights in Velocity!

A Complete Picture of Any Brand’s Performance

Using Velocity’s Brand Insights starts simply: choose an Amazon category such as “Vacuums and Floor Care,” then select any brand from the ranked list—or search directly for a challenger you’re closely watching.

Instantly, you’ll see critical brand metrics such as annual sales, branded search volume, primary category performance, and market share trends. For example, looking at the brand Bissell reveals some fascinating insights:

Bissell generated $821 million in Amazon sales last year, with a significant $632 million coming directly from Vacuums and Floor Care. Despite a strong 12% market share in this highly competitive category, their branded search volume declined 11% year over year, signaling potential vulnerabilities.

Easily Track Competitor Sales and Market Share Trends

Brand Insights doesn’t just present static data—it tells you the story behind the numbers. Through visualizations, you can quickly identify major performance moments like Prime Day and holiday sales surges, or see when a competitor like Shark dramatically outpaced Bissell during key retail events.

Take Prime Day, for example. Shark surged ahead significantly, while a smaller brand like Tineco nearly caught up to Bissell, leveraging timely advertising and promotional strategies. This visibility enables you to not only understand competitor strategies but also identify where your brand needs to double down to remain competitive.

Understand the Impact of Pricing and Promotional Strategies

Pricing is a crucial lever on Amazon, and Velocity’s Brand Insights helps you quickly assess your competitors’ pricing and promotional approaches. You can instantly compare average prices against the category average, track discount behaviors, review product catalog sizes, and assess customer feedback and review scores.

Returning to our Bissell example, we can see they consistently priced lower than the category average, which is a deliberate strategy. At the same time, Roborock, another competitor, offered aggressive discounts exceeding $400 around key promotional events like Prime Day. Insights like these help you make informed decisions on how to structure your own promotional campaigns, pricing strategies, and product offerings.

Benchmark Head-to-Head Against Key Competitors

Arguably the most impactful feature in Brand Insights is the Battleground Metrics module. Here, you’re able to directly compare your brand against specific competitors on critical performance metrics such as revenue, units sold, share of voice, and both paid and organic search visibility.

Imagine you’re managing Bissell’s Amazon presence. Using Battleground Metrics, you can quickly benchmark your brand against direct rivals of your choice like Shark, Tineco, and Roborock. You can immediately pinpoint who dominated Prime Day sales, identify who controls the paid search landscape, and see how organic visibility changes throughout the year. These insights help you formulate strategic actions—whether that means increasing ad spend, adjusting pricing tactics, or revisiting your product mix.

Turn Insights into Actionable Strategies

Velocity’s Brand Insights doesn’t just deliver raw data—it provides the context and clarity you need to act confidently. Ecommerce leaders regularly use these insights to prepare for executive-level discussions, justify strategic shifts in advertising and pricing, explore potential competitor acquisitions, and create data-driven launch playbooks.

And because Velocity harnesses extensive Amazon marketplace data, you have the flexibility to run this competitive analysis on any brand, at any time, empowering your decisions with unparalleled context and speed.

How Velocity Stands Apart

While platforms like CommerceIQ, Profitero, and Jungle Scout provide selective brand-level data, Velocity’s Brand Insights is uniquely tailored for strategic decision-makers—CMOs, ecommerce VPs, and marketing directors. It offers comprehensive benchmarks, real-time competitor comparisons, and transparent insights into the strategies behind top-performing Amazon brands.

Ready to See How You Stack Up?

Discover firsthand how Velocity’s Brand Insights can empower your brand’s competitive strategy.

Try our free Velocity tools now and start benchmarking your Amazon performance against the competition.

Want a broader view of your marketplace?

• Explore Brand Overview: Understand Any Brand Instantly
  
• Discover Category Insights: Master Your Market Dynamics

Velocity by Momentum Commerce is designed for strategic leaders who aren’t just keeping pace—they’re setting it. It’s time to claim your competitive edge.