Momentum Commerce today announced the release of a brand new, free interactive dashboard showcasing pricing and advertising activity across hundreds of categories on Amazon in the lead-up to Turkey 5.
The Momentum Commerce Turkey 5 Leaderboard breaks down tens of thousands of brands over a full 28-day period, providing key context for brands to better understand how they and their competitors strategies differed both during and prior to the shopping holiday.
Brands can examine specific categories, sub-categories, and competitive sets to drill down into what is most meaningful for them. Broadly, there are several big takeaways from the Turkey 5 Leaderboard:
“For brands selling on Amazon, holiday season success isn’t achieved in a short period of time. Amazon’s massive scale and hypercompetitive environment make it necessary to execute before, during, and after the Turkey 5 period,” said John T Shea, CEO of Momentum Commerce. “While Turkey 5 2022 produced a widespread sales boost across Amazon, the key question brands should be asking themselves is how well are they positioned for the remainder of the holiday shopping season. The Turkey 5 Leaderboard helps illuminate the nuanced, key strategic shifts brands are making, giving more context to inform potential adjustments.”
The Turkey 5 Leaderboard by Momentum Commerce is free to access and can be found at https://app.momentumcommerce.com/apps/turkey-5-leaderboard.