DATA SCIENCE & ENGINEERING
Flexible Technology
We transform business problems into business solutions using data, automation, and math.
“
At Momentum Commerce, we evaluate technology with the lens of longevity. Technology used years after its construction is the ultimate testament to its value. Off-the-shelf machine learning models that don't address the underlying business problem rarely last.”
Jay McQuillan
Chief Technology Officer
Our Process
We have built a technology team that combines decades of experience in data infrastructure, engineering, data science, and machine learning in marketing applications. Over the years, we’ve seen these projects go well and add large amounts of lasting value -- but we’ve seen them go wrong too. From these successes and failures, we’ve learned a few things.
Business Problems
Choose Projects Carefully
We pick carefully where we deploy automation or Machine Learning -- a simple regression or spreadsheet-based model can often get you 80% of the way there. Sometimes it can't.
Data Problems
Aim For Simplicity
Simplicity and Interpretability often lead to longevity.
Data Solutions
But Don’t Fear Deep Learning Methods
There’s a reason why flexible albeit opaque Machine Learning techniques like neural networks are so ubiquitous in e-Commerce for forecasting, prediction, and many other applications – it’s because they work really well.
Business Solutions
Foster A Culture of Experimentation
Constant tweaking and fast iteration, evaluated by pertinent business metrics, are the gateways to progress and success.
The Next Frontier
Where We're Going, Together
Unleash Momentum
© 2021 Momentum Commerce LLC hello@momentumcommerce.com | Privacy Policy
