Beauty influencer Brad Mondo founded XMONDO in 2020, and in the two years since, the brand has grown into a multi-million dollar hair product business. Each product is cultivated by Brad and the XMONDO team’s years of experience in the hair industry, and long-standing experimentation with styling and coloring products.

Initially, Brad and the XMONDO team relied exclusively on their D2C site for users to purchase their product. When it came time to scale the business by expanding to Amazon, Brad’s brother and XMONDO COO Eric Gesimondo partnered with Momentum Commerce to set and execute a comprehensive, data-driven strategy for the channel, across everything from inventory, retail readiness, pricing, and advertising.

In less than two months, XMONDO’s Amazon sales had grown beyond forecasts, and the Momentum Commerce retail services team had the brand on a terrific trajectory in the competitive Amazon hair care marketplace.

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