Momentum Commerce, a modern digital retail consultancy, today announced the launch of app.momentumcommerce.com – a platform containing reporting, insights, and advanced strategic tools that helps brands understand what is happening in their Amazon business, why it happened, and what they should do to grow. The new Web-based software connects multiple years’ worth of Amazon search and product data together with Amazon Seller Central and Amazon Vendor Central information, layered with sharp visuals and data enrichments to make insights clear and actionable.
The app provides brands with a deep accounting for their own progress on Amazon across advertising, inventory, digital shelf, and other key business functions. Additionally, metrics can be benchmarked against competitors, and research tools illuminate the “state of play” of other categories on Amazon when investigating potential new product launches.
To this point, app.momentumcommerce.com features flexible filtering by geography, category, and product as well as the ability to easily compare timeframes and spot trends. This gives users tremendous control over exactly what they want to measure, research, or analyze – whether they are an executive or an ecommerce practitioner.
The suite of tools at app.momentumcommerce.com is available to clients of Momentum Commerce, with functionality including:
Critical revenue, operational, and sales metrics, with normalized data for 1P, 3P, and hybrid Amazon brands. This includes sales, units sold, share of voice, glance views, pricing, buy box win rate, inventory run rate, inventory value, and unhealthy/unsellable inventory value, among other data points.
Important Amazon advertising statistics, contextualized in a way designed to assist with decision making. This includes ad spend, ad-derived sales, ACOS, TACOS, paid share of voice, breakdowns by targeting type, sales and spend benchmarks by category, budget tracking, and best opportunities for additional revenue, among other metrics.
Wide-ranging research tool that unveils more than 30 different statistics collected across every category and sub-category on Amazon. Metrics include keyword popularity ranks, ad density, share of top brands advertising, pricing averages and distributions, coupon rates, review and rating characteristics, top 10 brand share of voice, and best-seller rank survivorship rates.
Deeply targeted research tool comparing any brand on Amazon to the top 25 brands in any selected category or sub-category across a wide range of metrics. This includes share of voice, average price, coupon rates, average review counts, top best-seller ranked products, and number of best seller or Amazon’s Choice badges, among other statistics.
Comprehensive accounting of inventory performance across Amazon, designed for both 1P and 3P Amazon businesses. Filterable on a country, category, and product basis, the toolset reports on units shipped, inventory value, inventory run rate, weeks on hand, unsellable inventory, and inbound inventory quantity, among other metrics.
The development of app.momentumcommerce.com occurred following Momentum Commerce’s team testing a wide range of market intelligence software and similar data sources. In every case, there were major holes or deficiencies in the data owing to Amazon’s ever-changing structure, data connectors that were unreliable, or raw data collection that was either not scalable or inflexible for inputting into applied mathematical models. The only way Momentum Commerce could truly support clients with data-driven solutions customized to exacting specifications was to build the data and the analytics tooling itself.
“Particularly for larger or multinational brands, Amazon data remains tremendously cumbersome to report on across business functions. Deciphering it requires a high degree of ecommerce experience and knowledge,” said Ryan Walker, VP of Product Strategy at Momentum Commerce. “We brought that knowledge to bear as we designed app.momentumcommerce.com over the past year, drawing data from 29 distinct data sources with 60 different transformation steps and joins. The end result solves the most time-consuming reporting and research headaches for our customers, and provides a truly unified view of retail, advertising, inventory, and competitive intelligence.”
“Our mission of being the most respected company in data-driven eCommerce marketing requires us to readily tackle the hardest challenges our customers face,” said Jay McQuillan, CTO at Momentum Commerce. “Our new application is the by-product of intensive projects we’ve undertaken with global brands like Thrasio and Crocs, emerging brands like XMONDO Hair, and financial professionals across private equity and investment banking. The result represents the next big step in our journey to continually provide unique, valuable solutions to our customers they can’t find anywhere else.”
Access to app.momentumcommerce.com is exclusive to all Momentum Commerce customers. To learn more about the platform and how your brand can get access, please visit the form above.
About Momentum Commerce
Momentum Commerce is a modern consultancy offering brands flexible technology and professional services to grow sales on digital retail platforms such as Amazon, Walmart.com and Target.com. Comprised of half technologists and half consultants, Momentum Commerce’s team provides unrivaled data assets with a scientific approach to retail media management, insights services, and bespoke projects brands need to meet their growth goals. With a mission to be the most respected firm in the space, Momentum Commerce brand clients include emerging and enterprise brands such as Crocs, Chaps, Lush Decor, Level Home, XMONDO and many more. For more information, please visit https://momentumcommerce.com.