Amazon is capturing a growing plurality of US ecommerce sales – even as ecommerce sales rise as a whole. Now, not only is Amazon the top ecommerce platform in the US, it recently overtook Walmart as the top retailer in the world excluding China, and it’s where 53% of US users begin their product searches. While this is all good news for Amazon, when it comes to brands selling or planning to sell on the retail site, the complexity of the marketplace, its advertising ecosystem, and the level of sophistication needed to compete all create challenges. In this more than 120 page guide, Momentum Commerce lays out a tremendously detailed tactical and strategic framework across the most critical aspects contributing to success or failure on Amazon.
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