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Video: How and Why We Built the Momentum Commerce App

Earlier this year, Momentum Commerce, announced the launch of app.momentumcommerce.com. This platform contains Amazon reporting, insights, and advanced strategic tools – all carefully designed to help brands understand what is happening in their Amazon business, why it happened, and what they should do to grow.

The new Web-based software connects multiple years’ worth of Amazon reporting, search, and product data together with Amazon Seller Central and Amazon Vendor Central information, layered with sharp visuals and data enrichments to make insights clear and actionable.

The app provides brands with a deep accounting for their own progress on Amazon across advertising, inventory, digital shelf, and other key business functions. Additionally, metrics can be benchmarked against competitors, and research tools illuminate the “state of play” of other categories on Amazon when investigating potential new product launches.

Building the app wasn’t easy, but it was absolutely necessary to address the current realities of being a successful Amazon seller. Insights unveiled within the tool make performance easier to track, while exposing tactical and strategic changes that can make a difference.

So, how did we build the app? Why did we design it the way we did? Let’s have our product and engineering team explain it themselves.

To learn more about the Momentum Commerce App, and how we can help your brand perform better on Amazon and other retail channels, please shoot us a note at hello@momentumcommerce.com, or fill out the form below.

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Know Your MC: Noah Jones, Senior Retail Media Analyst

This is the second of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles!

Before coming to Momentum Commerce, what was your experience in the eCommerce space?

I came out of school with a degree in music business so my first jobs out of school focused on music marketing for non-profits and festivals. There was a lot of moving from one short-term engagement to the next, and within a couple years I decided I needed my career to have more stability. That’s when I moved over to Merkle as an analyst on the Amazon and e-retail team. It was something I took to quickly, helping manage clients’ search and larger retail media buys across Amazon, Walmart, Target, and a variety of other marketplaces.

What made you want to make the jump to Momentum Commerce?

Strangely enough, it was almost the opposite of wanting stability. At a holding company agency there is not a lot of room for growth, and at the analyst level you do not have much say in how things get done. I wanted to help good people build a good company from scratch. Todd Bowman was actually the connection between my time at Merkle and Momentum Commerce. Todd must have given John my name, and he reached out to me. After talking with John I really got it, and I’m so glad I made the change.

How would you describe the journey so far?

It’s been a roller coaster – but a fulfilling roller coaster. I didn’t realize how many cool people are in this industry. The co-workers and clients have all been great people to work alongside. And over the last year, it’s pretty amazing being part of something growing from what Momentum Commerce was when I joined, to now. I’ve built some friendships along the way, and being recognized with a recent promotion felt incredibly gratifying.

What’s your favorite work memory?

I live in New York City, so the trip where a big contingent of folks came up to Manhattan is a definite highlight. You know they are great through the time we’ve spent on Zoom together but meeting everyone for the first time, all being in the same room, you really get a better feeling for who they are as people. On that same trip we golfed all together as a team, and it was a ton of fun.

What are your favorite things to do outside of work?

Music is still a big part of my life. I’m always attending concerts and other music events. I only moved to New York City about a year ago, so I’m still exploring a bit more of the city. I also love rock climbing, and looking to get back into a local league for ultimate frisbee, which I played in college at UVA.

What’s a fact about you that might surprise some people?

I founded the Chocolate Milk Monday club in High School.

 
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IRCE Dinner with Momentum Commerce & Perpetua

Momentum Commerce is co-hosting a dinner with Perpetua at The Florentine in Chicago during IRCE! This will be a fun, intimate dinner with your fellow eCommerce practitioners following Day 1 of the show.

Location & Details

  • Date: Wednesday, May 11th 2022
  • Time: 7:30pm CT
  • Location: The Florentine – 151 W Adams St, Chicago, IL 60603

Please keep in mind that as the event is designed to be smaller to facilitate more meaningful conversations, space is limited.

Sign up below to join us, and we’ll be in touch!

RSVP to Attend

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Know Your MC: Caitlin Kang, Director of Retail Media Services

This is the first of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles!

Before coming to Momentum Commerce, what was your experience in the eCommerce space?

I’ve been in digital marketing and eCommerce my entire career and have absolutely loved it. Working on the agency, vendor, and client-side, I’ve seen the ins and outs of everything eCommerce and how the shopping journey has evolved over the years. When John, Momentum Commerce’s CEO, asked me to join Momentum alongside an immensely talented team of people I had worked with previously, I was truly honored. Paired with the opportunity to help lead the services team, I enthusiastically said yes. 

What made you want to make the jump to Momentum Commerce?

To be honest, I loved Criteo because of the people, and that’s where I worked with John. In our initial conversations, when he listed the people that he had committed to the team – Jay McQuillan, Ryan Walker, Molly Doe – I was floored. These were the smartest and nicest people I was able to work with while at Criteo, and along with the vision for what John and Jay wanted to build, it made it an easy decision to join.

How would you describe the journey so far?

A thrilling adventure with the brightest minds I know. What’s remarkable about this first year in business is that I’ve never thought things were out of control. Lots of positive vibes and team members stepping up to help across departments. We’ve been lucky that we have a group of awesome clients that I love working with and are super collaborative.

What’s your favorite work memory?

Recently, the services team did a weeklong in-person meet-up in New York City. Even if I love working for a remote-first company, it does make a difference seeing everyone in person for team building. It’s why I’m so excited for our all-company offsite coming this summer. A close second is celebrating the achievement of all the milestones we’ve hit over the past year.

What are your favorite things to do outside of work?

I live in Michigan, so when it’s not the winter, I’m out on the lake every single weekend with my three kids, Colette (8), Nathalie (6), and Julien (4). We’ll do kayaking, tubing – anything to get out on the water all summer long. I also love party planning and hosting family and friends’ events. Lastly, I’ve committed myself to live my healthiest lifestyle through yoga, Peloton rides, and eating super healthy!

What’s a fact about you that might surprise some people?

My dream job is to be a stand-up comedian, but I’ll stick with the eCommerce thing for a while!

 
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Momentum Commerce Launches Suite of Amazon Insights Software

Momentum Commerce, a modern digital retail consultancy, today announced the launch of app.momentumcommerce.com – a platform containing reporting, insights, and advanced strategic tools that helps brands understand what is happening in their Amazon business, why it happened, and what they should do to grow. The new Web-based software connects multiple years’ worth of Amazon search and product data together with Amazon Seller Central and Amazon Vendor Central information, layered with sharp visuals and data enrichments to make insights clear and actionable.

The app provides brands with a deep accounting for their own progress on Amazon across advertising, inventory, digital shelf, and other key business functions. Additionally, metrics can be benchmarked against competitors, and research tools illuminate the “state of play” of other categories on Amazon when investigating potential new product launches.

To this point, app.momentumcommerce.com features flexible filtering by geography, category, and product as well as the ability to easily compare timeframes and spot trends. This gives users tremendous control over exactly what they want to measure, research, or analyze – whether they are an executive or an ecommerce practitioner.

The suite of tools at app.momentumcommerce.com is available to clients of Momentum Commerce, with functionality including:

Retail Analytics

Critical revenue, operational, and sales metrics, with normalized data for 1P, 3P, and hybrid Amazon brands. This includes sales, units sold, share of voice, glance views, pricing, buy box win rate, inventory run rate, inventory value, and unhealthy/unsellable inventory value, among other data points.

Advertising Analytics

Important Amazon advertising statistics, contextualized in a way designed to assist with decision making. This includes ad spend, ad-derived sales, ACOS, TACOS, paid share of voice, breakdowns by targeting type, sales and spend benchmarks by category, budget tracking, and best opportunities for additional revenue, among other metrics.

Market Explorer

Wide-ranging research tool that unveils more than 30 different statistics collected across every category and sub-category on Amazon. Metrics include keyword popularity ranks, ad density, share of top brands advertising, pricing averages and distributions, coupon rates, review and rating characteristics, top 10 brand share of voice, and best-seller rank survivorship rates.

Brand Explorer

Deeply targeted research tool comparing any brand on Amazon to the top 25 brands in any selected category or sub-category across a wide range of metrics. This includes share of voice, average price, coupon rates, average review counts, top best-seller ranked products, and number of best seller or Amazon’s Choice badges, among other statistics.

Inventory Overview

Comprehensive accounting of inventory performance across Amazon, designed for both 1P and 3P Amazon businesses. Filterable on a country, category, and product basis, the toolset reports on units shipped, inventory value, inventory run rate, weeks on hand, unsellable inventory, and inbound inventory quantity, among other metrics.

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The development of app.momentumcommerce.com occurred following Momentum Commerce’s team testing a wide range of market intelligence software and similar data sources. In every case, there were major holes or deficiencies in the data owing to Amazon’s ever-changing structure, data connectors that were unreliable, or raw data collection that was either not scalable or inflexible for inputting into applied mathematical models. The only way Momentum Commerce could truly support clients with data-driven solutions customized to exacting specifications was to build the data and the analytics tooling itself.

“Particularly for larger or multinational brands, Amazon data remains tremendously cumbersome to report on across business functions. Deciphering it requires a high degree of ecommerce experience and knowledge,” said Ryan Walker, VP of Product Strategy at Momentum Commerce. “We brought that knowledge to bear as we designed app.momentumcommerce.com over the past year, drawing data from 29 distinct data sources with 60 different transformation steps and joins. The end result solves the most time-consuming reporting and research headaches for our customers, and provides a truly unified view of retail, advertising, inventory, and competitive intelligence.”

“Our mission of being the most respected company in data-driven eCommerce marketing requires us to readily tackle the hardest challenges our customers face,” said Jay McQuillan, CTO at Momentum Commerce. “Our new application is the by-product of intensive projects we’ve undertaken with global brands like Thrasio and Crocs, emerging brands like XMONDO Hair, and financial professionals across private equity and investment banking. The result represents the next big step in our journey to continually provide unique, valuable solutions to our customers they can’t find anywhere else.”

Access to app.momentumcommerce.com is exclusive to all Momentum Commerce customers. To learn more about the platform and how your brand can get access, please visit the form above.

About Momentum Commerce

Momentum Commerce is a modern consultancy offering brands flexible technology and professional services to grow sales on digital retail platforms such as Amazon, Walmart.com and Target.com. Comprised of half technologists and half consultants, Momentum Commerce’s team provides unrivaled data assets with a scientific approach to retail media management, insights services, and bespoke projects brands need to meet their growth goals. With a mission to be the most respected firm in the space, Momentum Commerce brand clients include emerging and enterprise brands such as Crocs, Chaps, Lush Decor, Level Home, XMONDO and many more. For more information, please visit https://momentumcommerce.com.

 
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Why Business Insider Honored Momentum Commerce’s Kelsey Robb

Last week, our director of media services Kelsey Robb was named as one of the 42 Rising Stars of Ad Tech by Business Insider. While the piece itself focuses more on Kelsey’s role at Momentum Commerce, it’s worth highlighting in a bit more detail about why she was nominated for the award in the first place, and why her coworkers and clients think so highly of her. 

Pulling back a bit, as Momentum Commerce was getting off the ground in early 2021, we put together a few core values that would distill the kinds of qualities we wanted each and every member of the team to have. As eCommerce and online advertising veterans, we had seen our share of company cultures that started out terrific, but slowly soured. Talking through the various reasons things went south, we developed a list of values that directly aimed to combat that kind of “culture rot.” These would help guide not just actions of employees, but also how we determine who to hire in the first place.

Momentum Commerce Careers

Kelsey joined Momentum Commerce in April 2021, and has taken these values to heart as she’s developed into the backbone of our services business and internal culture. She is a patient leader, listening closely to clients and peers when it comes to ensuring she understands them, their needs, and where they want to go. In the ‘smarter not harder’ realm, Kelsey is a repository of important intricacies and strategic guidance on Amazon advertising, and takes an active role helping train and coach up new hires and other employees. This includes her library of resources for new hires around reporting techniques, advertising terminology, seller central tips and tricks, and explainers around many important but complex topics.

This attitude extends even for folks outside of her team. As part of an EMEA/APAC audit for a large client led by our strategy team, Kelsey quickly pulled together detailed background information on learnings and best practices from her time managing the client’s US Amazon search program. We subsequently won that account, and her help was a big reason why.

Perhaps most impressively, her team achieved 100% client retention over the course of 2021. This includes an engagement with a market-leading national shoe brand – our biggest client at the time – who initially signed on for a single project to revamp their larger Amazon advertising strategy. Kelsey worked directly with the brand for months, growing their business on Amazon significantly across a key product line, to the point where they resigned for another project kicking off in 2022.

While Kelsey is a media services veteran in her own right, she actually began her career doing B2B PR for a Boston-area PR firm before taking an entry level role at Criteo, moving up the ranks and eventually leading media services teams there and elsewhere. This wider perspective and experience is a unique asset, and something that makes Kelsey a better leader in a services business with a wide range of clients.

On the cultural side, Kelsey takes a vocal role within internal groups around exercise, diversity, and philanthropy, and she is quick to congratulate team members across the company on big life updates. As a remote-only company, this drive to engage and pick people up is inspiring, and helps us truly enjoy the journey together. 

Congratulations to Kelsey, and if you want to join us on this fun ride with awesome coworkers, check out our careers page.

 
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