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The Long-Term Impact of Amazon Star Rating Drops

What happens when Amazon star ratings drop for a product? Recent research illustrates how business planning should change.

Author: Andrew Waber

Topics:

Data Science

Retail Media

Retail Strategy

June 1, 2023 · 2 min

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Amazon US search volume dropped 3% in October 2022 versus October 2021

Amazon Search Volume Falls 3% Year Over Year in October 2022

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Momentum Commerce Analysis Shows Discounting on Amazon is Heating Up, Setting Stage for Dominant Holiday Season

Momentum Commerce gave a presentation alongside XMONDO at Harvard Business School, and at the Charlesbank Digital Day event

Momentum Commerce Teaches Amazon at Harvard Business School & Charlesbank

Know Your MC cartoon

Know Your MC: Matt McKeon, Retail Media Manager

Know Your MC cartoon

Know Your MC: Grace Abraham, Retail Media Analyst

New Amazon Search Trends Tool shows the estimated volume of search terms associated with brands and their competitors

Introducing the Amazon Search Trends Tool

Momentum Commerce's Amazon Baby Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Baby Products Category

The 2022 Amazon Prime Day Brand Scoreboard

Video: How and Why We Built the Momentum Commerce App

Momentum Commerce's Amazon Grocery & Gourmet Foods Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Grocery & Gourmet Food Category

Momentum Commerce's Kelsey Robb discusses testing strategies for Amazon across key areas for brands

Guide: Amazon Testing Strategy & Success

Know Your MC cartoon

Know Your MC: Noah Jones, Senior Retail Media Analyst

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Momentum Commerce's Amazon Beauty & Personal Care Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Beauty & Personal Care Category

Amazon search suggestions and how they relate to other search and advertising trends on the retail site

Stats: Category-by-Category Competition on Amazon

Amazon Galaxy cartoon

Better Amazon Aggregate Data to Understand True Competitive Metrics

Cupid Cartoon- MC

Valentine’s Day Search Activity Started Early on Amazon

Best Seller Farm Cartoon

Amazon Private Label Increases Advertising Coverage by 31% to Win Cyber Week

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

How Amazon Private Label Cut Prices During Cyber Week

Best Seller Fisherman Cartoon

Amazon Private Labels Double Share of Amazon’s Choice Badges During Cyber Week

War Room Cartoon

Amazon Cyber Week 2021: Disappearing Discounts & What That Means for 2022

Turkey 5 2021

Amazon Cyber Week 2021: Consumer Interest in Electronics Soars, Home & Kitchen Sinks

For brands to operate effectively on Amazon, they need to account for the level of complexity across each category

Does Brand Equity Matter on Amazon? Well, It Depends…

Toll Booth Cartoon

Amazon Advertising up 87% YoY But Ad Rates Still Vary by Category

Prime Day 2021

DSE Insights: Prime Day 2021 Recap

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Momentum Commerce's Amazon Grocery & Gourmet Foods Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Grocery & Gourmet Food Category

Momentum Commerce's Kelsey Robb discusses testing strategies for Amazon across key areas for brands

Guide: Amazon Testing Strategy & Success

Know Your MC cartoon

Know Your MC: Noah Jones, Senior Retail Media Analyst

Momentum Commerce Launches XMONDO on Amazon, Scales Sales to Six Figures in <60 Days

New research shows what brands gained and lost market share across key categories on Amazon in 2022

The Fastest Growing Brands on Amazon

Momentum Commerce's Amazon Clothing, Shoes & Jewelry Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Clothing, Shoes & Jewelry Category

Know Your MC cartoon

Know Your MC: Caitlin Kang, Director of Retail Media Services

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

Amazon Private Label is Winning the Badge Race

For brands to operate effectively on Amazon, they need to account for the level of complexity across each category

The Long-Tail on Amazon Doesn’t (Really) Matter

Marketing teams at CPG brands have a unique opportunity to help lead the digital transformation at their organizations

How Big CPG Can Make the Performance Marketing Leap

Momentum Commerce's Amazon Beauty & Personal Care Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Beauty & Personal Care Category

Amazon search suggestions and how they relate to other search and advertising trends on the retail site

Stats: Category-by-Category Competition on Amazon

< Previous 1 2 3 4 5 Next >

Momentum Commerce gave a presentation alongside XMONDO at Harvard Business School, and at the Charlesbank Digital Day event

Momentum Commerce Teaches Amazon at Harvard Business School & Charlesbank

New Amazon Search Trends Tool shows the estimated volume of search terms associated with brands and their competitors

Introducing the Amazon Search Trends Tool

The 2022 Amazon Prime Day Brand Scoreboard

Video: How and Why We Built the Momentum Commerce App

Momentum Commerce's Kelsey Robb discusses testing strategies for Amazon across key areas for brands

Guide: Amazon Testing Strategy & Success

Momentum Commerce Launches XMONDO on Amazon, Scales Sales to Six Figures in <60 Days

New research shows what brands gained and lost market share across key categories on Amazon in 2022

The Fastest Growing Brands on Amazon

Screenshot of the Momentum Commerce client application designed for Amazon for brands

Momentum Commerce Launches Suite of Amazon Insights Software

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

Amazon Private Label is Winning the Badge Race

Marketing teams at CPG brands have a unique opportunity to help lead the digital transformation at their organizations

How Big CPG Can Make the Performance Marketing Leap

The Momentum Team model

Momentum Commerce Hires Key Executives, Launches Ecommerce Strategy Consulting Practice

Best Seller Farm Cartoon

Amazon Private Label Increases Advertising Coverage by 31% to Win Cyber Week

< Previous 1 2 3 4 Next >

Momentum Commerce's Kelsey Robb discusses testing strategies for Amazon across key areas for brands

Guide: Amazon Testing Strategy & Success

Know Your MC cartoon

Know Your MC: Noah Jones, Senior Retail Media Analyst

Momentum Commerce Launches XMONDO on Amazon, Scales Sales to Six Figures in <60 Days

IRCE Dinner

IRCE Dinner with Momentum Commerce & Perpetua

New research shows what brands gained and lost market share across key categories on Amazon in 2022

The Fastest Growing Brands on Amazon

Momentum Commerce's Amazon Clothing, Shoes & Jewelry Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Clothing, Shoes & Jewelry Category

Know Your MC cartoon

Know Your MC: Caitlin Kang, Director of Retail Media Services

Screenshot of the Momentum Commerce client application designed for Amazon for brands

Momentum Commerce Launches Suite of Amazon Insights Software

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

Amazon Private Label is Winning the Badge Race

For brands to operate effectively on Amazon, they need to account for the level of complexity across each category

The Long-Tail on Amazon Doesn’t (Really) Matter

Momentum Commerce's Amazon Beauty & Personal Care Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Beauty & Personal Care Category

Amazon search suggestions and how they relate to other search and advertising trends on the retail site

Stats: Category-by-Category Competition on Amazon

< Previous 1 2 3 4 Next >

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