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The Long-Term Impact of Amazon Star Rating Drops

What happens when Amazon star ratings drop for a product? Recent research illustrates how business planning should change.

Author: Andrew Waber

Topics:

Data Science

Retail Media

Retail Strategy

June 1, 2023 · 2 min

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Best Seller Rank Cartoon

Premium Priced Products that Succeed Have More Staying Power on Amazon

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

The Story & Data Behind those ‘Bought in Last Month’ Fields on Amazon Searches

Block Flowers cartoon

How TV Product Placement Affected this Top 5 Toy Brand’s Sales on Amazon

Search Volume cartoon

More Search Volume is Flowing to ‘Long Tail’ Terms on Amazon

Market share and SOV cartoon

How Market Share Correlates with Share of Voice on Amazon

cartoon with holiday amazon search differences

Amazon Search Volume Rises 6.3% Year Over Year in December 2022 – But Caveats Remain

Know your MC- Chris Hannan

Know Your MC: Chris Hannan, Lead Analyst, Brand Management

GBD Webinar Promo

Webinar: Key Amazon & Google Shopping Data for 2023

Aisha Khan

Momentum Commerce Bolsters Strategy Consulting Practice with Aisha Khan as VP, Strategy & Insights

Elf golfing for Amazon search terms

Laptop Searches Drop 57% Year over Year on Amazon During 2022 Holiday Shopping Season

Amazon Cartoon

Amazon Searches with No Reviews Displayed Jump 3X; Little Impact to BSR

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Turkey 5 Leaderboard: LEGO, Olay, Were Biggest Winning Brands During Turkey 5 on Amazon

< Previous 1 2 3 4 … 8 Next >

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Turkey 5 Leaderboard: LEGO, Olay, Were Biggest Winning Brands During Turkey 5 on Amazon

Amazon US search volume dropped 3% in October 2022 versus October 2021

Amazon Search Volume Falls 3% Year Over Year in October 2022

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Momentum Commerce Analysis Shows Discounting on Amazon is Heating Up, Setting Stage for Dominant Holiday Season

New Amazon Search Trends Tool shows the estimated volume of search terms associated with brands and their competitors

Introducing the Amazon Search Trends Tool

Momentum Commerce's Amazon Baby Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Baby Products Category

The 2022 Amazon Prime Day Brand Scoreboard

Video: How and Why We Built the Momentum Commerce App

Momentum Commerce's Amazon Grocery & Gourmet Foods Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Grocery & Gourmet Food Category

New research shows what brands gained and lost market share across key categories on Amazon in 2022

The Fastest Growing Brands on Amazon

Momentum Commerce's Amazon Clothing, Shoes & Jewelry Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Clothing, Shoes & Jewelry Category

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

Amazon Private Label is Winning the Badge Race

For brands to operate effectively on Amazon, they need to account for the level of complexity across each category

The Long-Tail on Amazon Doesn’t (Really) Matter

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Why Business Insider Honored Momentum Commerce’s Kelsey Robb

Rob Norrise Joins MC

Former Pharmapacks, Spreetail Senior Leader Rob Norris Joins Momentum Commerce to Lead Retail Services Division

The Momentum Team model

Momentum Commerce Hires Key Executives, Launches Ecommerce Strategy Consulting Practice

Thrasio Selects Momentum Commerce for Amazon Market Intelligence Solutions

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Elf golfing for Amazon search terms

Laptop Searches Drop 57% Year over Year on Amazon During 2022 Holiday Shopping Season

Amazon Cartoon

Amazon Searches with No Reviews Displayed Jump 3X; Little Impact to BSR

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Turkey 5 Leaderboard: LEGO, Olay, Were Biggest Winning Brands During Turkey 5 on Amazon

Amazon US search volume dropped 3% in October 2022 versus October 2021

Amazon Search Volume Falls 3% Year Over Year in October 2022

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Momentum Commerce Analysis Shows Discounting on Amazon is Heating Up, Setting Stage for Dominant Holiday Season

Momentum Commerce gave a presentation alongside XMONDO at Harvard Business School, and at the Charlesbank Digital Day event

Momentum Commerce Teaches Amazon at Harvard Business School & Charlesbank

Know Your MC cartoon

Know Your MC: Matt McKeon, Retail Media Manager

Know Your MC cartoon

Know Your MC: Grace Abraham, Retail Media Analyst

New Amazon Search Trends Tool shows the estimated volume of search terms associated with brands and their competitors

Introducing the Amazon Search Trends Tool

Momentum Commerce's Amazon Baby Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Baby Products Category

The 2022 Amazon Prime Day Brand Scoreboard

Video: How and Why We Built the Momentum Commerce App

< Previous 1 2 3 4 5 Next >

Video: How and Why We Built the Momentum Commerce App

Momentum Commerce Launches XMONDO on Amazon, Scales Sales to Six Figures in <60 Days

Rob Norrise Joins MC

Former Pharmapacks, Spreetail Senior Leader Rob Norris Joins Momentum Commerce to Lead Retail Services Division

< Previous 1 2

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

The Story & Data Behind those ‘Bought in Last Month’ Fields on Amazon Searches

Block Flowers cartoon

How TV Product Placement Affected this Top 5 Toy Brand’s Sales on Amazon

Search Volume cartoon

More Search Volume is Flowing to ‘Long Tail’ Terms on Amazon

Market share and SOV cartoon

How Market Share Correlates with Share of Voice on Amazon

cartoon with holiday amazon search differences

Amazon Search Volume Rises 6.3% Year Over Year in December 2022 – But Caveats Remain

Know your MC- Chris Hannan

Know Your MC: Chris Hannan, Lead Analyst, Brand Management

Aisha Khan

Momentum Commerce Bolsters Strategy Consulting Practice with Aisha Khan as VP, Strategy & Insights

Elf golfing for Amazon search terms

Laptop Searches Drop 57% Year over Year on Amazon During 2022 Holiday Shopping Season

Amazon Cartoon

Amazon Searches with No Reviews Displayed Jump 3X; Little Impact to BSR

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Turkey 5 Leaderboard: LEGO, Olay, Were Biggest Winning Brands During Turkey 5 on Amazon

Amazon US search volume dropped 3% in October 2022 versus October 2021

Amazon Search Volume Falls 3% Year Over Year in October 2022

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Momentum Commerce Analysis Shows Discounting on Amazon is Heating Up, Setting Stage for Dominant Holiday Season

< Previous 1 2 3 4 Next >

Amazon Cartoon

Amazon Searches with No Reviews Displayed Jump 3X; Little Impact to BSR

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Turkey 5 Leaderboard: LEGO, Olay, Were Biggest Winning Brands During Turkey 5 on Amazon

Amazon US search volume dropped 3% in October 2022 versus October 2021

Amazon Search Volume Falls 3% Year Over Year in October 2022

Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

Momentum Commerce Analysis Shows Discounting on Amazon is Heating Up, Setting Stage for Dominant Holiday Season

Momentum Commerce gave a presentation alongside XMONDO at Harvard Business School, and at the Charlesbank Digital Day event

Momentum Commerce Teaches Amazon at Harvard Business School & Charlesbank

Know Your MC cartoon

Know Your MC: Matt McKeon, Retail Media Manager

Know Your MC cartoon

Know Your MC: Grace Abraham, Retail Media Analyst

New Amazon Search Trends Tool shows the estimated volume of search terms associated with brands and their competitors

Introducing the Amazon Search Trends Tool

Momentum Commerce's Amazon Baby Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Baby Products Category

The 2022 Amazon Prime Day Brand Scoreboard

Video: How and Why We Built the Momentum Commerce App

Momentum Commerce's Amazon Grocery & Gourmet Foods Category Report analyzes key competition, advertising, and search trends

Momentum Commerce 360: Amazon Grocery & Gourmet Food Category

< Previous 1 2 3 4 Next >

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March 13 - 15, 2023

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GBD Webinar Promo

Webinar: Key Amazon & Google Shopping Data for 2023

eTail West 2023: Brand building on Amazon

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