This is the seventh in a series of category predictions using our Amazon Sales Forecast Dashboard.

What is the forecasted growth for the Electronics category on Amazon US through 2024? How should brands in this category prepare their growth strategies? Over the next few months, we will be estimating specific categories’ 2024 revenue using our latest free tool, the Amazon Sales Forecast Dashboard.

Electronics

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1. What is the projected growth for the Electronics category on Amazon US for 2024?
   • The Electronics category is forecasted to reach $57B in 2024 sales, up 14.6% year-over-year. The category experienced a 25% YoY search volume increase in February, a trend we’ve continued to monitor over the past few months. 
2. How does the growth forecast for the Electronics category compare to Amazon’s overall growth trajectory?
   • Amazon is forecasted to grow 19.9% in 2024, whereas Electronics is forecasted to grow 14.6% placing it slightly behind the overall site’s pace. 
3. What quarter will generate the highest Electronics category revenue?
   • Q4 is on track to bring in $17.6B, or roughly 31% of the forecasted revenue for the year. Q4 is often the biggest revenue driver for many categories across Amazon with events like the Prime Big Deal Days, Turkey 5, and other Holiday shopping occurring in this quarter. Plus, Electronic devices tend to be a focal point for featured deals. 
4. What month will generate the highest Electronics category revenue?
   • November is predicted to bring in $6.8B in the category. Brands in the category like Bose, Apple, and Beats like to take an aggressive approach during Black Friday and Cyber Monday,
5. What month is projected to see the highest year-over-year growth for the category?
   • May is forecasted to have the most significant spike of +21.8% YoY.

Electronics > Computers & Accessories

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1. What is the projected growth for the Computers & Accessories subcategory on Amazon US throughout 2024?
   • The Computers & Accessories subcategory is forecasted to reach $25.7B in 2024 sales, up 9.4% YoY. This subcategory accounts for 45% of the category’s revenue in 2024. 
2. What is the forecasted pace of growth for the Computers & Accessories subcategory compared to the overall growth of Electronics?
   • The subcategory’s 9.4% YoY growth is pacing slightly behind the 14.6% growth projected across the Electronics category as a whole. 
3. What quarter is forecasted to generate the highest revenue for the subcategory?
   • Similar to its parent category, Q4 is forecasted to be the highest sales quarter with an estimated $7.5B in revenue. 
4. What month is forecasted to generate the highest revenue for the Computers & Accessories subcategory?
   • November is projected to be the biggest month, driving $2.9B in sales.
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • May is projected to be the month with the most significant growth, at 18.7% YoY.

Electronics > Camera & Photo

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1. What is the projected growth for the Camera & Photo subcategory on Amazon US throughout 2024?
   • The Camera & Photo subcategory is forecasted to reach $7.9B in 2024 sales, up 13.4% YoY. 
2. What is the forecasted pace of growth for Camera & Photo compared to the overall growth of Electronics?
   • The subcategory is pacing to grow 13.4% YoY, while the overall category is projected to grow 14.6% YoY. This places it slightly behind the overall category, but still ahead of Computers & Accessories. 
3. What quarter is forecasted to generate the highest revenue for the Camera & Photo subcategory?
   • Q4 sales are estimated to be the highest at $2.5B. 
4. What month is forecasted to generate the highest revenue for the Camera & Photo subcategory?
   • December will be the highest revenue-driving month for this subcategory, with an estimated $912.7M in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • April is forecasted to see the most significant growth YoY at 18.3%.

Methodology

All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.

The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.

Do you have questions? Reach out to us at hello@momentumcommerce.com