This is the sixth in a series of category predictions using our Amazon Sales Forecast Dashboard.

What is the forecasted growth for the  Arts, Crafts & Sewing category on Amazon US through 2024? How should brands in this category prepare their growth strategies? Over the next few months, we will be estimating specific categories’ 2024 revenue using our latest free tool, the Amazon Sales Forecast Dashboard.

Arts, Crafts & Sewing

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1. What is the projected growth for the Arts, Crafts & Sewing category on Amazon US for 2024?
   • The Arts, Crafts & Sewing category is forecasted to reach $9.3B in 2024 sales, up 15.3% year-over-year. This is the smallest category revenue we’ve reported thus far in the series, despite the category experiencing a 19% YoY growth in search volume in February 2024. 
2. How does the growth forecast for the Arts, Crafts & Sewing category compare to Amazon’s overall growth trajectory?
   • Amazon is forecasted to grow 19.9% in 2024, whereas Arts, Crafts & Sewing is forecasted to grow 15.3% placing it slightly behind the overall site’s pace. 
3. What quarter will generate the highest Arts, Crafts & Sewing category revenue?
   • Q4 is on track to bring in $2.9B, or roughly 32% of the forecasted revenue for the year. Q4 is often the biggest revenue driver for many categories across Amazon with events like the Prime Big Deal Days, Turkey 5, and other Holiday shopping occurring in this quarter. Brands in this category are competing in a densely populated SERP, with 51.1% of search results in the Top 10 being sponsored so far in Q1. 
4. What month will generate the highest Arts, Crafts & Sewing category revenue?
   • December is predicted to bring in $1.1B in the category. 
5. What month is projected to see the highest year-over-year growth for the category?
   • January is forecasted to have the most significant spike of +19.6% YoY.

Arts, Crafts & Sewing > Painting, Drawing & Art Supplies

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1. What is the projected growth for the Painting, Drawing & Art Supplies subcategory on Amazon US throughout 2024?
   • The Painting, Drawing & Art Supplies subcategory is forecasted to reach $1.5B in 2024 sales, up 11% YoY. 
2. What is the forecasted pace of growth for the Painting, Drawing & Art Supplies subcategory compared to the overall growth of Arts, Crafts & Sewing?
   • The subcategory’s 11% YoY growth is pacing slightly behind the 15.3% growth projected across the Arts, Crafts & Sewing category as a whole. 
3. What quarter is forecasted to generate the highest revenue for the subcategory?
   • Similar to its parent category, Q4 is forecasted to be the highest sales quarter with an estimated $486.6M in revenue. 
4. What month is forecasted to generate the highest revenue for the Painting, Drawing & Art Supplies subcategory?
   • December is projected to be the biggest month, driving $208M in sales.
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • April is projected to be the month with the most significant growth, at 13.9% YoY.

Arts, Crafts & Sewing > Sewing

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1. What is the projected growth for the Sewing subcategory on Amazon US throughout 2024?
   • The Sewing subcategory is forecasted to reach $1.8B in 2024 sales, up 13.9% YoY. 
2. What is the forecasted pace of growth for Sewing compared to the overall growth of Arts, Crafts & Sewing?
   • The subcategory is pacing to grow 13.9% YoY, while the overall category is projected to grow 15.3% YoY.
3. What quarter is forecasted to generate the highest revenue for the Sewing subcategory?
   • Q4 sales are estimated to be the highest at $482.9M. 
4. What month is forecasted to generate the highest revenue for the Sewing subcategory?
   • December will be the highest revenue-driving month for this subcategory, with an estimated $162.7M in sales. 
5. Which month is projected to experience the most significant year-over-year growth for the subcategory?
   • June is forecasted to see the most significant growth YoY at 23.6%.

Methodology

All forecasted sales figures are accessible through Momentum Commerce’s new Amazon Sales Forecast Dashboard. This free tool provides monthly Amazon US retail sales forecasts across hundreds of Amazon categories through the end of 2024. Revenue forecasts across thousands of deeper subcategory levels are available to Momentum Commerce’s services team and customers to further empower strategic direction and decision-making.

The forecasts and estimates within the Amazon Sales Forecast Dashboard are based on Momentum Commerce’s proprietary analysis and modeling, which incorporates multiple sources of Amazon US retail revenue data. Momentum Commerce regularly re-evaluates both the underlying data and models to ensure forecasts reflect seasonality, changes in observed revenue, and other factors.

Do you have questions? Reach out to us at hello@momentumcommerce.com