Particularly over the last several years, Amazon has put a particular emphasis on its fashion offerings. The end result is that Amazon is now the biggest clothing retailer in the United States, according to Wells Fargo – significantly ahead of second-place Walmart. Yet the dynamics at play within the Amazon Clothing, Shoes & Jewelry category itself change considerably on a subcategory-by-subcategory basis.
In this Momentum Commerce 360 report, we examine months of Amazon data to detail a number of metrics that shed light on the market dynamics at play in the Clothing, Shoes & Jewelry category on Amazon. This includes organic and paid Share of Voice (SOV) data both at a category and sub-category level, with comparisons to six months prior to highlight the visibility and stability of individual brands. Additionally, we analyzed best-seller rank (BSR) survivorship data, which measures how well a given product can maintain a top BSR over time.
Fill out the form below to download the full report, and check out our Amazon Brand Index tool for even more SOV data.