Momentum Commerce Leverages Amazon Marketing Cloud to Identify Most Valuable Customers, Recommend Corresponding Ad Optimizations
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AMC
Case Studies
Retail Media
Retail Services
Retail Strategy
November 9, 2023 · < 1 min
A Momentum Commerce client in the Grocery & Gourmet Food space was curious to understand the overlap between shoppers visiting their DTC site and Amazon, as well as the lifetime value of these customers. The analysis aimed to provide insights into the brand’s new customer acquisition funnel.
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