Our Team

John T. Shea

President and Founder

A thought leader in eCommerce and digital marketing, John has spent the past 15 years advising brands and retailers how to adapt to changing consumer behaviors. Whether it was working on Search advertising at Google in the 2000s, Programmatic advertising at Criteo in 2010s, or Marketplace Platforms at Momentum Commerce today, the common thread to all of John’s work has been organizing powerful teams to help brands use statistics, automation, and data-driven decision making to grow sales and win share. John lives in Newton, MA with his partner Danielle and their two sons, Rory and Rafferty.

Jay McQuillan

Chief Technology Officer

Jay has spent the last decade establishing, growing, and leading data science and machine learning organizations in eCommerce and ad tech. He founded and scaled the data science organizations at several companies, including the ad network Chitika and insure-tech focused Everquote, which went public in 2018. He believes that the combination of automation, mathematics, and strong understanding of business problems can drive step function impact to the efficacy of advertising and business strategy and has dedicated his career to assembling teams who do just that. He lives in Brookline, MA with his amazing partner Maria.

Molly Doe

Vice President, Client Development

Molly has spent her entire career in eCommerce, focused on client management and business development. Based on her deep experience, she understands the challenges partners face and what they need to achieve their business goals. Molly thrives on building connections and approaches every situation as an opportunity. In her previous roles at Criteo and Teikametrics, Molly delivered strong results for some of the largest manufacturer and most disruptive DTC brands in the industry, including LEGO, Purina, Brooklinen, 23andMe and Everlane. Molly resides in Naples, FL.

Ryan Walker

Vice President, Client Strategy

Ryan was first exposed to selling and advertising on Amazon while on the client side at an educational book publisher. He went on to build advertising service and strategy teams at Criteo and Teikametrics. His current role focuses on supporting the largest digital retail brands and owners with strategic consulting services as well as brand audits and diligence. Ryan and his teams have managed more than $300M in cumulative ad spend while maximizing brand control and profitability. He enjoys setting OKRs for his hobbies and strongly believes commas should only be used when writing lists. Ryan lives in Boston with his wife Elizabeth and their Golden Retriever.

David Kennedy

Vice President, Retail Media Services

David has always been at the forefront of data-driven marketing. In the past two decades, he’s applied his data-driven approach to paid search, paid social and programmatic advertising. David has developed and led teams driving profitable growth for companies including P&G, REI, 1800Flowers, URBN, Newell, Bed Bath & Beyond. David lives in Charlotte, NC with his wife Ashley and their son Keegan, who is their world.

Kelsey Robb

Director, Retail Media Services

Kelsey spent the past five years in eCommerce, focusing on driving sales and performance for businesses through retail media and programmatic advertising execution. She has experience growing small businesses and driving focused results for enterprise-level businesses, including Outerknown, Vibram, Modell’s Sporting Goods, Nutribullet, Reef and Rockport. Her love of analytics and attention to detail means that no stone is left unturned when it comes to strategy and incrementality testing. Kelsey currently resides in Dorchester, MA with her boyfriend Matt and their dog Moose.

Patrick Callahan

Director, Client Development

Patrick joins Momentum Commerce with 13 years of experience in growing brands through Search and display advertising. He has formerly led client-facing teams at Teikametrics and Criteo. For Patrick, the most satisfying part of client development is working collaboratively across teams both externally and internally. Building lasting client partnerships is at the core of his work, allowing him to help brands pursue ambitious goals and KPIs. Combining data science, engineering, marketing strategy and creative services, Patrick has a proven track record of unlocking outsized growth and impact ranging from retailers Wish.com and Bon-Ton Stores; to manufacturer brands Dickies and Clarks; and DTC brands Warby Parker and Nutrafol. Patrick, a lifelong Massachusetts resident, currently lives in South Boston.

Caitlin Kang

Manager, Retail Media Services

Caitlin's love of marketing led her to begin a career in eCommerce 10 years ago. Starting on the agency and vendor side, she advised brands like Boeing, Clarks, FedEx, National Geographic, and New Balance, allowing her to build long-term, strategic relationships focused on holistic performance. To truly understand what it means to be a client, she joined J. Jill and Talbots' eCommerce teams, where she strategized and executed across all marketing touchpoints, including digital, print, and in-store. Caitlin, an avid golf and tennis player lives in Birmingham, MI, with her three kids Colette, Nathalie, and Julien.

Bill Huertas

Vice President, Engineering

Bill has been building innovative digital marketing solutions to connect brands with audiences since the 2000s. Through Search, audience and data platforms, native integrations, hyper-personalization or marketplace optimization, Bill has driven growth for brands and content creators alike, such as Yahoo, LEGO and Microsoft. A problem solver above all else, his role is to break down data silos for partners and deliver insights that lead to growth. A New Englander through and through, Bill lives “just a bit north of Boston” in snowy New Hampshire with his spouse Sarah and their two daughters Londyn and Ruby.

Eileen Devor

Senior Strategy Consultant

For more than a decade, Eileen has helped brands and retailers raise the bar of their marketing performance with data-driven solutions. At Wayfair, she worked in direct marketing, focusing on driving growth and efficiencies in affiliate and email channels. Eileen then shared her knack for using data to drive strong results at MMB, where she partnered with brick and mortar clients to increase their digital footprint. Later she led a team at Criteo helping eCommerce partners implement successful display programs. Eileen is a BC Eagle and lives in Hull, MA with her spouse Chris, son Nolan and dog Max where they take advantage of being near the ocean year-round.

Joe Regan

Principal Data Scientist

Joe has dedicated his 15-year career to building machine learning models and platforms to drive value for businesses across industries, including ad tech, finance, and insurance. He most recently served as a principal data scientist at Everquote, where he designed customized reinforcement learning and predictive models to facilitate ad bidding, optimize creative experimentation, and create user experience customization. Previously, he worked in computer vision at Photo Butler, where he was the lead designer of their facial recognition technology and automated image rating system. Joe, a huge fan of all Boston sports, lives in Jamaica Plain, MA.

Jordan Zeal

Head of Strategic Partnerships

Jordan started her career at PricewaterhouseCoopers in the Deals Advisory Valuation practice. In this capacity, Jordan advised enterprise and Fortune 500 clients to capitalize on strategic growth opportunities and unlock value potential. At Momentum Commerce, Jordan focuses on identifying partnership opportunities that drive perpetual innovation and deliver best-in-class capabilities to clients. A Texan at heart, Jordan currently lives in Atlanta, GA with her dog Lex.

Noah Jones

Senior Retail Media Analyst

Noah began his marketing career in the eCommerce world and never left. Driven by data and focused on customer experience, he works hard to guarantee premium service for his clients and their customers. Noah has experience consulting and activating media for a wide variety of brands from small non-profits to large Fortune 100 conglomerates across a range of retail platforms. In his most recent role at Merkle, Inc. Noah helped build the growing eRetail team while delivering strong performance for his clients through his extensive focus on growth and net profit. Noah is a University of Virginia Cavalier and currently lives in New York City with his girlfriend, Marissa.

Orien Dalton

Retail Media Analyst

Orien joins our team with a background in both digital and print advertising. He has worked with clients such as SafeStreets, Chewy, Verizon, Bloomscape, Helix, and more. He has worked hands-on with these clients to help optimize their marketing strategies, specifically targeting customers that are moving. Orien graduated from Auburn University with a degree in Business Management and a minor in Entrepreneurship and Family Business. Originally from southern Maryland, he currently lives in Charlotte, NC.

Rahiel Gebre

Retail Media Analyst

Rahiel joined Momentum from a mortgage industry background where she analyzed and processed documents to ensure a successful refinance or purchase of a home for fellow veterans. Prior to that, she has indulged in marketing with smaller companies through digital and direct marketing to bring awareness and growth towards these startups. Her love for advertisement has led her to the role of a Retail Media Analyst at Momentum Commerce. Rahiel is a University of Virginia Cavalier and recently moved to Maryland with her two dogs after purchasing her first house.

Jeff Paadre

Data Scientist

Jeff joins our team with 5 years of experience in programmatic advertising. Previously at Criteo, he focused as a data scientist primarily building tools for commercial teams to facilitate automated insights at scale using anomaly detection, A/B Testing, and deep learning models. Jeff graduated from Holy Cross with a degree in Economics and a concentration in Peace and Conflict Studies. He currently lives in Boston, MA.

Tyler Dumont

Principal Software Architect

Tyler has spent more than two decades writing software in a variety of industries, including manufacturing, finance, e-commerce, and ad tech. His particular area of focus is data warehousing, having built full-stack warehouse systems from scratch as well as assembling solutions from third-party tools. He enjoys working at startups because it is possible to drive strategy and architecture while also getting your hands dirty in the development work. In his spare time, Tyler enjoys playing golf and tennis, helping his wife with her CSA farm, cooking, playing piano, and spending time with his family. After many years in and around Boston, he has finally settled back in Southern New Hampshire with his wife and two kids.

Aaron Crider

Director, Retail Media Services

With 5 years of experience executing Amazon ads across both search and display, Aaron has a wealth of ecommerce knowledge he brings to his clients. He excels at leading teams, building talent, and executing retail media flights using a strategic and holistic approach. In addition to Amazon, Aaron has worked on Walmart, Instacart, Kroger, and Criteo media platforms. When he’s not working for his clients, Aaron is spending time with his daughter in Dallas.