Will Nitze founded IQBAR in 2017 after discovering the need for a food product that centered on brain and body nutrition. The brand’s line of plant-based bars and hydration mixes have driven IQBAR into becoming a staple household brand. 

IQBAR’s D2C site has had success, but the primary focus has been driving growth on Amazon. With the help of Momentum Commerce, IQBAR optimized its ASIN strategy in tandem with a discount which resulted in a 39% increase in units sold quarter over quarter, further propelling the brand’s growth on the retail site.

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