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The Long-Term Impact of Amazon Star Rating Drops

What happens when Amazon star ratings drop for a product? Recent research illustrates how business planning should change.

Author: Andrew Waber

Topics:

Data Science

Retail Media

Retail Strategy

June 1, 2023 · 2 min

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Know Your MC: Jeff Santos, Analyst, Services

The Long-Term Impact of Amazon Star Rating Drops

MC Cartoon

Lululemon, Amazon, and The ‘Dupe’ Wars

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Amazon Live – Is Streaming Worthwhile?

Passport Cartoon

Amazon Brands in European Markets, Prepare For Mitigating Account Deactivations

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How Spend and Organic Rank Are Correlated on Amazon

Noah Jones honored as Business Insider 'Rising Star'

Why Business Insider Honored Momentum Commerce’s Noah Jones

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3P vs. Distributorships: Avoiding Pitfalls

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Amazon Editorial Recommendations Have Virtually Disappeared from the SERP

How to Sell and Win on Amazon in 2023

Executive Guide: How to Sell & Win on Amazon in 2023

Know Your MC: Irene Newman, Analyst, Services

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Lululemon, Amazon, and The ‘Dupe’ Wars

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Momentum Commerce Optimizes IQBAR ASIN Strategy in Tandem with Discount, Drives 39% Increase in Units Sold (Q/Q)

Momentum Commerce Launches XMONDO on Amazon, Scales Sales to Six Figures in <60 Days

The Long-Term Impact of Amazon Star Rating Drops

Passport Cartoon

Amazon Brands in European Markets, Prepare For Mitigating Account Deactivations

Spend and Organic Rank Correlation Image

How Spend and Organic Rank Are Correlated on Amazon

Amazon Cartoon

Amazon Editorial Recommendations Have Virtually Disappeared from the SERP

Best Seller Rank Cartoon

Premium Priced Products that Succeed Have More Staying Power on Amazon

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

The Story & Data Behind those ‘Bought in Last Month’ Fields on Amazon Searches

Block Flowers cartoon

How TV Product Placement Affected this Top 5 Toy Brand’s Sales on Amazon

Search Volume cartoon

More Search Volume is Flowing to ‘Long Tail’ Terms on Amazon

Market share and SOV cartoon

How Market Share Correlates with Share of Voice on Amazon

cartoon with holiday amazon search differences

Amazon Search Volume Rises 6.3% Year Over Year in December 2022 – But Caveats Remain

Elf golfing for Amazon search terms

Laptop Searches Drop 57% Year over Year on Amazon During 2022 Holiday Shopping Season

Amazon Cartoon

Amazon Searches with No Reviews Displayed Jump 3X; Little Impact to BSR

1 2 3 4 Next >

Noah Jones honored as Business Insider 'Rising Star'

Why Business Insider Honored Momentum Commerce’s Noah Jones

GBD Webinar Promo

Webinar: Key Amazon & Google Shopping Data for 2023

Aisha Khan

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Examine performance during the Turkey 5 period on Amazon across thousands of brands and categories

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Momentum Commerce gave a presentation alongside XMONDO at Harvard Business School, and at the Charlesbank Digital Day event

Momentum Commerce Teaches Amazon at Harvard Business School & Charlesbank

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Know Your MC: Matt McKeon, Retail Media Manager

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Know Your MC: Grace Abraham, Retail Media Analyst

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Know Your MC: Noah Jones, Senior Retail Media Analyst

IRCE Dinner

IRCE Dinner with Momentum Commerce & Perpetua

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Know Your MC: Caitlin Kang, Director of Retail Media Services

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Momentum Commerce Launches Suite of Amazon Insights Software

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The Long-Term Impact of Amazon Star Rating Drops

MC Cartoon

Lululemon, Amazon, and The ‘Dupe’ Wars

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Amazon Live – Is Streaming Worthwhile?

Noah Jones honored as Business Insider 'Rising Star'

Why Business Insider Honored Momentum Commerce’s Noah Jones

IQBAR Case Study

Momentum Commerce Optimizes IQBAR ASIN Strategy in Tandem with Discount, Drives 39% Increase in Units Sold (Q/Q)

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Amazon Editorial Recommendations Have Virtually Disappeared from the SERP

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Executive Guide: How to Sell & Win on Amazon in 2023

Best Seller Rank Cartoon

Premium Priced Products that Succeed Have More Staying Power on Amazon

Block Flowers cartoon

How TV Product Placement Affected this Top 5 Toy Brand’s Sales on Amazon

Search Volume cartoon

More Search Volume is Flowing to ‘Long Tail’ Terms on Amazon

Market share and SOV cartoon

How Market Share Correlates with Share of Voice on Amazon

cartoon with holiday amazon search differences

Amazon Search Volume Rises 6.3% Year Over Year in December 2022 – But Caveats Remain

1 2 3 … 5 Next >

Know Your MC: Jeff Santos, Analyst, Services

MC Cartoon

Lululemon, Amazon, and The ‘Dupe’ Wars

amazon social

Amazon Live – Is Streaming Worthwhile?

Passport Cartoon

Amazon Brands in European Markets, Prepare For Mitigating Account Deactivations

Spend and Organic Rank Correlation Image

How Spend and Organic Rank Are Correlated on Amazon

Sellertown Cartoon

3P vs. Distributorships: Avoiding Pitfalls

IQBAR Case Study

Momentum Commerce Optimizes IQBAR ASIN Strategy in Tandem with Discount, Drives 39% Increase in Units Sold (Q/Q)

Amazon Cartoon

Amazon Editorial Recommendations Have Virtually Disappeared from the SERP

Know Your MC: Irene Newman, Analyst, Services

Best Seller Rank Cartoon

Premium Priced Products that Succeed Have More Staying Power on Amazon

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

The Story & Data Behind those ‘Bought in Last Month’ Fields on Amazon Searches

Know your MC- Chris Hannan

Know Your MC: Chris Hannan, Lead Analyst, Brand Management

1 2 Next >

Know Your MC: Jeff Santos, Analyst, Services

The Long-Term Impact of Amazon Star Rating Drops

MC Cartoon

Lululemon, Amazon, and The ‘Dupe’ Wars

amazon social

Amazon Live – Is Streaming Worthwhile?

Passport Cartoon

Amazon Brands in European Markets, Prepare For Mitigating Account Deactivations

Spend and Organic Rank Correlation Image

How Spend and Organic Rank Are Correlated on Amazon

Sellertown Cartoon

3P vs. Distributorships: Avoiding Pitfalls

IQBAR Case Study

Momentum Commerce Optimizes IQBAR ASIN Strategy in Tandem with Discount, Drives 39% Increase in Units Sold (Q/Q)

Amazon Cartoon

Amazon Editorial Recommendations Have Virtually Disappeared from the SERP

How to Sell and Win on Amazon in 2023

Executive Guide: How to Sell & Win on Amazon in 2023

Know Your MC: Irene Newman, Analyst, Services

Best Seller Rank Cartoon

Premium Priced Products that Succeed Have More Staying Power on Amazon

1 2 3 4 Next >

Amazon Galaxy cartoon

Better Amazon Aggregate Data to Understand True Competitive Metrics

The Long-Term Impact of Amazon Star Rating Drops

Spend and Organic Rank Correlation Image

How Spend and Organic Rank Are Correlated on Amazon

Amazon Cartoon

Amazon Editorial Recommendations Have Virtually Disappeared from the SERP

How to Sell and Win on Amazon in 2023

Executive Guide: How to Sell & Win on Amazon in 2023

Best Seller Rank Cartoon

Premium Priced Products that Succeed Have More Staying Power on Amazon

Amazon Private Label brands are capturing larger shares of Best Seller and Amazon's Choice badges

The Story & Data Behind those ‘Bought in Last Month’ Fields on Amazon Searches

Market share and SOV cartoon

How Market Share Correlates with Share of Voice on Amazon

cartoon with holiday amazon search differences

Amazon Search Volume Rises 6.3% Year Over Year in December 2022 – But Caveats Remain

Know your MC- Chris Hannan

Know Your MC: Chris Hannan, Lead Analyst, Brand Management

GBD Webinar Promo

Webinar: Key Amazon & Google Shopping Data for 2023

Aisha Khan

Momentum Commerce Bolsters Strategy Consulting Practice with Aisha Khan as VP, Strategy & Insights

Elf golfing for Amazon search terms

Laptop Searches Drop 57% Year over Year on Amazon During 2022 Holiday Shopping Season

1 2 3 4 Next >

Turkey 5

3 Strategic Imperatives to Deploy for the Amazon Turkey 5

Retail Media Raceway

Winning Team for Retail Media is… Technology + People in Tandem

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The Amazon’s Choice Badge as an illustration of the American Wealth Gap

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Know Your MC: Jeff Santos, Analyst, Services

MC Cartoon

Lululemon, Amazon, and The ‘Dupe’ Wars

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Amazon Live – Is Streaming Worthwhile?

Passport Cartoon

Amazon Brands in European Markets, Prepare For Mitigating Account Deactivations

Noah Jones honored as Business Insider 'Rising Star'

Why Business Insider Honored Momentum Commerce’s Noah Jones

IQBAR Case Study

Momentum Commerce Optimizes IQBAR ASIN Strategy in Tandem with Discount, Drives 39% Increase in Units Sold (Q/Q)

Know Your MC: Irene Newman, Analyst, Services

Block Flowers cartoon

How TV Product Placement Affected this Top 5 Toy Brand’s Sales on Amazon

How to Sell and Win on Amazon

Executive Guide: How to Sell & Win on Amazon

Sellertown Cartoon

The 5 Key Types of Sellers on Amazon

Prime Day 2021

DSE Insights: Prime Day 2021 Recap

Modern Consumers

Digital Retail Algorithms: The Gateways to Modern Consumers

Toll Booth Cartoon

Amazon Advertising up 87% YoY But Ad Rates Still Vary by Category

Search Volume cartoon

More Search Volume is Flowing to ‘Long Tail’ Terms on Amazon

Amazon search suggestions and how they relate to other search and advertising trends on the retail site

The Power of Suggestion: Amazon Advertising Tactics Must Bow to The Power of Amazon’s Search Suggestions

MC Amazon Report Card Cartoon

Introducing Momentum Commerce’s Amazon Competitive Benchmarking Tool

A Marketer’s Take on the Amazon Brand Referral Bonus

4Ps Cartoon

How Digital Retail Is Returning Control of The 4P’s to the CMO

The Meteoric rise of Retail Media

The Meteoric Rise of Retail Media

Marketing teams at CPG brands have a unique opportunity to help lead the digital transformation at their organizations

How Big CPG Can Make the Performance Marketing Leap

Introducing the Momentum Commerce Amazon Brand Index

Amazon Social Network

Is Amazon the Next Social Network?

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3P vs. Distributorships: Avoiding Pitfalls

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“It’s All in the Details” – 10 Checks for an Amazon Ads Audit

Growth Marketing on Shopify vs Amazon

Direct-to-Consumer (DTC) Growth Marketing on Amazon vs. Shopify: The Reluctant Shuffle

Lifetime Value Cartoon

The Elusive Lifetime Value on Digital Retailers

Building the Amazon Command Center: The 10 Drivers of Brand Success on Amazon

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Navigating the Maze of Retail Media Platforms

How Traditional Manufacturer Brands Must Adapt to the Forces of Digital Retail

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ecommerce p&l

Profitability Levers on Amazon & Digital Retail

Glossary of Retail Media Terms Cartoon

Momentum Commerce & Bayer’s Top Four Retail Media Metrics

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The Importance of Product-Level Control in Amazon Advertising

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For brands to operate effectively on Amazon, they need to account for the level of complexity across each category

Does Brand Equity Matter on Amazon? Well, It Depends…

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